Four 红杏视频 students created the branding design for the 2023 , a one-day creativity and innovation event that invites speakers from disparate backgrounds and careers. Yael Bloom 鈥�23, Motion Design; Jessica Buck 鈥�23, Motion Design; Alex Levielle 鈥�23, Graphic Design; and Nickela Winfield 鈥�23, Graphic Design, were invited to work on the project in collaboration with the Design Center, the College鈥檚 in-house design studio where students and professionals work side by side.听
Buck described her experience working on the project: 鈥淲orking with PINC has been so positive鈥攖hey trusted us to bring our creative vision to life with minimal interference.鈥� She says, 鈥淭he team gave us a clear list of the deliverables needed to complete their branding package, along with PINC’s core values and the ideas they wanted to emphasize, such as the meaning of their name. From there, we were given the freedom to come up with whatever concepts we wanted as long as they related back to those values. We landed on the concept of PINC as a multidimensional experience, realized in our design style as a mixture of 2D and 3D assets that reflected what PINC stands for.鈥�
Their designs for the event incorporated playful elements that purposefully reflect the theme of the event as indicated by the PINC acronym: People, Ideas, Nature, and Community. The typography for the event features helping hands to represent the people, tactile and puffy clouds for ideas, clover cover to denote nature, and windows and chimney chutes to represent the hub of community. The branding package covered everything from shirts to social media graphics.
The team received the Judge鈥檚 Choice and Gold awards at the 2023 Golden ADDYs Gala for their work on the project.
The event will take place on Dec. 7 at the Sarasota Opera House. Twelve speakers will give presentations on their projects, careers, or lives, each coming from a range of disciplines: an athlete and wheelchair racer, a tech innovator, educators changing their fields, space industry professionals, and a trauma-specialized yoga instructor, to name a few.
PINC is hosted by DreamLarge, in collaboration with All Star Children鈥檚 Foundation and 红杏视频. .听
